Fractions - 90's Guinness Campaign

1992

1994


This is one of my favorite advertising campaigns, simple, bold and witty with a distinctive 'doodle' style. The fractions campaign ran through printed press and was adapted to the seasons, special events and popular culture at the time. Mainly ran in a black and white format emphasizing the visual appearance of Guinness. These doodles emitted light hearted humor, which was tailored to fit different groups of consumers. For example the tongue n cheek Extra Cold ad featured bellow was designed to appeal to the younger male market and was feature in FHM.

Check out the Guinness website for a history of their advertising campaigns.





1995

1999

Jugar - flexi eco desk top men

'Vacavaliente's new line of accessories, called Jugar (Spanish for 'Play'). These little men are not only made from 100% recycled (bonded) leather but, as their name says, are such an adorable excuse to stop, take a moment and play.

In fact, this was the idea that gave birth to them. "This is not only about design or green, it's about giving the time to play and relax the value it deserves", says Matias Fernandez Moore, a designer for Vacavaliente. "These shapes have the quality to invite you to do that: maybe you have it in your pen, you change its place and find the guy is doing a new pose. All of the sudden, you're hang and playing with it", he adds. Nothing more true: all of those holes just make you want to try things.

They come in a few colors and sizes, from small pencil or book accessories to big friends to hang in your kids' room or a bunch of them to make your own soccer ball.'

Full article available from: www.treehugger.com/design_architecture/

A cool website i found whilst trying to do uni work ....

Some really interesting and fun 'green' products and design ideas. I particularly like these flexible men which would certainly add more humor and fun when placed next to a standard desk tidy and your hb pencils!

Sweater Humpty Dumpty

Kentucky-based artist Judy Geagley puts these "Humpy Dumpy" dolls together again from recycled sweaters.

Eco friendly toys ... I think these are really cute. Not only are you doing your bit for the environment but also purchasing a one off object by an artist. An environmentally friendly investment - just don't let the kids rip their arms of, slobber on them, give it the dog, dunk it in bake-beans ....! A bit like those collectable beanie babies that sat in their plastic cases.

Alan Fletcher

Alan Fletchers book the Art of Looking Sideways is one of the very first 'design' books I bought - and its great, such a witty, amusing and playful collections of thoughts and images. If i ever get stuck, this is the place to look and always gives me some form of inspiration to get me going again.

His books however just do not do his work justice, which i wouldn't have believed possible until visiting his exhibition at The Design Museum. Alan Fletcher: fifty years of graphic work (and play), (11 November - 18 February). The work there had the most exciting textures, and was an Aladdin's cave of the most original and creative work i have ever seen. I was gutted when my camera ran out of batteries, as many of the pieces of work shown i hadn't seen in any of his books.

One of the treasures being his sketch books, which show his every day doodles and thought processes. I see sketch books as a very personal item a 'designers diary' in fact - they give you a real insight to not only how ideas were created and came about but also hold inside them the owners personality and energy they have for the visual world. However sketch books seem to be a dying breed as shiny new laptops take over - do you not remember the days of chucking paint around in art foundation? I must admit my worse fear is becoming a mac-monkey, whilst computer programs offer us an amazing source to create design - don't forget a lot can be said for using traditional processes and the hand alone.

With an up coming trip to New York and the chance of visiting Pentagrams Studios, i'll make sure i charge my batteries this time!

Sadly Alan Fletcher died in 2006, but his legendary design work still lives on.

Images From: Alan Fletcher: Fifty years of graphic work (and play) Exhibition

Chloe paddington bag

Absolutely LOVE this design ... utter classic. So simple stylish and well cut.

Reminiscing about the chance i had to buy a fake one for £60 in Bulgaria. This item has been top of my wish list for a long time. When i get my first proper pay check or win a million ill be straight down Havey Nicks grabbing one in every colour !

But for now a girl can still dream and regret not getting the fake to keep her longings at bay!

PG Tips Monkey Fever

With my last free monkey from PG Tips looking down on me i am happy to say that another addition of the wooly tinkers has been let loose on the super market shelves! This time he's even smaller and sticks to your car window! Which means not only can I now have my wooly little friend with me whilst on the road but ive also got another huge pack of bloody pg tips to drink!

I think PG tips have hit gold with this marketing strategy as my friend that doesn't even like tea buys them in bulk and now has a massive stash of erm 'leaves' under his bed. Tea any one .... bad luck ITV

Monkey Come back can be seen at
http://www.pgtips.co.uk/video/returnLgMov.htm

Guinness Factory

The home of irish charm, a thick creamy pint and some great typography!

Really worth a visit for any designer combines a lengthy history of great advertising, some creative spacial and information design along with a tasty pint up in the sky bar.

PG Tips Brewometer

I think I'm fudge.

I really like this idea very witty.

Pantone Cups

I first saw these in the telegraph magazine and being a graphic design student got quite excited!

Sad really - they also remind me of the PG tips brew strength chart which an old lady left in our house along with glorious other kitsch trinkets!

Note to self: I still haven't put up that mirrored shelf i saved from my house mates trying to bin.

Ambush Marketing

The demise of Coubertin’s peaceful and good spirited Olympic Ideals.

Nike create a mocking advertising campaign that highlights all the negative connotations with Americanization.

'Their theme: only winning matters. ‘You do not win silver you lose gold’ trumpeted the Nike ads. The win at all costs message was a clear attempt to upstage Reebok, the official Olympic sponsor’ (PAYNE, 2005 p.138) Nike managed to offend not only Reebok but also all the other Olympic TOP sponsors, the IOC, the athletes that were taking part, the general public and the visiting spectators. All of which were targeted one way or another through their hard-hitting, sarcastic and disrespectful campaign even undermining the Olympic motto, which was modified to ‘Faster, Higher, Stronger, Badder’ (PAYNE. 2005 p.138).

In the advert above they poke fun at the millions of Olympic spectators that enjoy collecting the pins and badges traditionally produced by the host city. Examples of this campaign which was run during the Atlanta 1996 Olympics seem near impossible to find ...... i wonder why!?