Friday, 26 October 2007

Fractions - 90's Guinness Campaign


1992

1994


This is one of my favorite advertising campaigns, simple, bold and witty with a distinctive 'doodle' style. The fractions campaign ran through printed press and was adapted to the seasons, special events and popular culture at the time. Mainly ran in a black and white format emphasizing the visual appearance of Guinness. These doodles emitted light hearted humor, which was tailored to fit different groups of consumers. For example the tongue n cheek Extra Cold ad featured bellow was designed to appeal to the younger male market and was feature in FHM.

Check out the Guinness website for a history of their advertising campaigns.





1995

1999

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