Friday, 26 October 2007
Fractions - 90's Guinness Campaign
This is one of my favorite advertising campaigns, simple, bold and witty with a distinctive 'doodle' style. The fractions campaign ran through printed press and was adapted to the seasons, special events and popular culture at the time. Mainly ran in a black and white format emphasizing the visual appearance of Guinness. These doodles emitted light hearted humor, which was tailored to fit different groups of consumers. For example the tongue n cheek Extra Cold ad featured bellow was designed to appeal to the younger male market and was feature in FHM.
Check out the Guinness website for a history of their advertising campaigns.