Example of Viral Advertising.
More often than not advertising and marketing campaigns need a more exciting and interactive take (that traditional methods lack) allowing the audience to become part of the advertising. New and inventive methods of design draw prospective customers in, normally with a chance to 'win', be entertained briefly by an activity or simple be humored through a communication source. This idea of receiving something for nothing is key and viral campaigns normally work across the Internet, if the tone of voice is right the adverts become really successful as one user feels compelled to pass it on to another.
The screenshots below show how Argos use an interactive website which people are intrigued to visits after seeing the teaser video. A fun and lively campaign that would appeal to most ages with its 1940's humor.
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