Saturday, 3 May 2008
"Have you ever written on a banana in biro? Its crazy but it works like a dream. You wish all writing could be this way. It flows. It's smooth. It's sensual. You get the urge to write poems; sonnets; odes to lilies. A strongly worded letter of complaint is impossible. It makes you realise that everything can be improved. That even the familiar can be looked at in a new light. And that imagination is more powerful than knowledge. Do you believe in the power of dreams?"
You know what its true about writing on a banana - you should try. I like this ad as its unusual for the product being sold not to feature as an image in the advertisement. A bold simple idea which is eye catching and intriguing which sells the ethos of a company rather than their product. Building up the strength of the over all brand and giving Honda a strong personality.