Sunday, 30 March 2008

Street Car

An inspiring initiative based in London with the idea of renting cars from pick up points for hours, days or months depending on your personal needs. With the hope to cut down congestion, driving costs and offer a more environmentally friendly option to driving in the capital.

'The self-service pay-as-you-go car
Streetcar's range of self-service cars and vans are available 24/7 for rent by the hour, day, week or month.
Book any car in the fleet online or by phone, and then use your Streetcar smartcard to pick up and return the car. Hourly rates start from £3.95, or £39.50 per 24 hours.'

What really caught my eye was their advertising and branding. A clear, simple and memorable logo reminiscent of a childs toy car gives the logo an air of wit and humor.

The 'environmental' advertising they have done really humored me and reminded me of a project i have just completed.

A really creative concept which is trying to solve a growing issue in society today. The communication of their idea is also really clear and their are some great visual images which incorporate the logo in the 'User Guide' on their website.

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